A Few of the Brands We Loved from the PGA Show

The names & conversations shaping women’s golf.

The PGA Convention always brings energy, but this year felt especially exciting — not just because of what we saw, but because of the brands we connected with. Beyond the booths and buzz, a handful of names kept coming up in conversation, stood out on the floor, and left us genuinely eager to see what’s next.

These are a few of the brands we loved from the show — and why they caught our eyes.

Fore All

Fore All continues to be a force in women’s golf, and their presence at PGA only reinforced why. From vibrant color stories to pieces that truly move with you, the brand has a way of making golf feel both welcoming and fashionable without sacrificing performance. Everything feels intentional, inclusive, and designed for women who want to enjoy the game on their own terms. Fore All gives major social club vibes — and we are totally here for it. After catching a sneak peek of their playful new Barbie collaboration at the show, we’re especially excited to see what’s next when their upcoming collection drops later this week.

Marie Birdie

Marie Birdie instantly caught our attention with its playful energy and fresh, joyful take on golf style — and don’t even get us started on the accessories (could they be more fun?). The brand brings a sense of personality that feels especially exciting for teens and tweens just getting into the game, with pieces that are expressive, confidence-boosting, and easy to love. At the same time, the new women’s line we saw at the show strikes a beautiful balance between classic and cool, offering styles that feel elevated, wearable, and effortlessly put-together. As moms of tweens, Marie Birdie is absolutely a brand we’re watching — for ourselves and the next generation of golfers.

Love All

Love All’s PGA moment felt significant, especially with the launch of their first dedicated Love All Golf collection. Known for elevated athleticwear, the brand’s expansion into golf felt thoughtful and natural — blending clean lines, performance-driven fabrics, and an understated elegance that translates seamlessly on and off the course. This is a brand we’re very excited to watch unfold.

Shirty Style

Meeting Sophie and her husband and hearing the story behind Shirty Style made the brand even more memorable. With roots in Australia, their collections strike a beautiful balance between classic silhouettes and modern ease. These are pieces that feel timeless, versatile, and especially exciting as we head into spring and summer. Shirty Style is the kind of brand we know we’ll see in heavy rotation in the upcoming seasons — on the course and everywhere else.

Up Down Sport

If there was one accessory we kept thinking about after PGA, it was the Freddy tote from Up Down Sport. Truly a “can-do-all” bag, Freddy feels equally at home on the course, courtside, or tossed in the car for a full day out. Functional, stylish, and designed with real life in mind — this one checked every box.

Ellie Arbee

Ellie Arbee impressed us with its refined, tee-to-boardroom approach to women’s golf style. Designed for the modern woman who truly does it all, the brand offers professional, stylish pieces that transition seamlessly from the course into meetings and everyday life. Thoughtful tailoring and smart details make these clothes feel elevated and wearable — and there’s one standout piece we’re still thinking about that we can’t wait to highlight very soon.

Moorlow

Moorlow caught our attention with its creative, feel-good fabrics and silhouettes designed to be worn all day — on the course and well beyond it. The brand blends playful design with purpose, supporting brain health initiatives through its give-back mission. It’s joyful, thoughtful fashion that feels just as good as it looks — exactly the kind of brand we’re excited to dive into more deeply soon. The energy at some booths at the show really stand out - Moorlow is one of those.

Why These Brands Stood Out & What's Next

What connects all of these brands is intention. Each one understands that women’s golf today is about more than performance — it’s about confidence, versatility, and pieces that fit seamlessly into real lives. The PGA Show felt like a moment where that shift was unmistakable, and these brands offered just a glimpse of it.

This is only a sampling of the names that caught our eye. In the weeks ahead, we’ll be diving deeper into many more brands through founder interviews, product spotlights, and curated features on The Tee, sharing the stories, standout pieces, and perspectives shaping where women’s golf is headed.

If PGA week taught us anything, it’s that women’s golf is evolving quickly — and we have so much more to share. Stay tuned.