Founder’s Corner: Love All Golf
- Feb 13
- 3 min read
Golfwear Designed for Real Life (and Real Fun)
Women’s golf is growing — not just in numbers, but in culture. At the center of that shift are brands designing for how women actually live, play, and connect.
Love All Golf is one of them. Built on the belief that women deserve clothing that moves seamlessly from course to everyday life, the brand has quickly become a favorite among golfers who value style, comfort, and community in equal measure.
Seeing the Gap
“I saw a huge gap between how women actually live and how golf apparel was being designed,” the founder, Kate Davis, explains in our recent interview with her.
“Most women don’t want to change outfits three times a day. They want pieces that work on the course, at lunch, in the carpool line, and maybe even straight to dinner.”
Too often, golf clothing felt either overly technical or overly trendy — and rarely flattering. Love All Golf set out
to design timeless, intentional pieces women actually love wearing, long after the round ends.
The Aha Moment
That idea became crystal clear during a simple golf weekend.
“I was packing and realized I was bringing my tennis dresses, my regular clothes, and then a few golf pieces I didn’t even like,” she says. “That felt ridiculous. I wanted one bag, one wardrobe, and clothes that felt like me.”
That moment became the blueprint for Love All Golf: versatile, polished pieces that move seamlessly from course to everyday life.
Designing for Women First
Love All’s design process flips the traditional golf apparel formula.
“We start with women’s bodies and women’s lives,” she says. “Fit comes first. Then movement. Then style.”
The goal isn’t to shout “performance,” but to quietly deliver it. “Performance should be invisible,” she adds. “Our fabrics stretch, breathe, and protect — but the pieces still feel chic and effortless.”
Building in a Male-Dominated Industry
Launching a women-owned golf brand hasn’t come without challenges, especially in a space that hasn’t always made room for women’s voices.
“Being taken seriously has been the hardest part,” she shares. “I’ve navigated that by staying incredibly close to my customer and trusting that if the product is thoughtful enough, it speaks for itself.”
Behind the scenes, every decision — from fabric sourcing to fit sessions to naming styles — is deeply personal. Love All isn’t just clothing; it’s problem-solving, storytelling, and a lot of late nights.
Women, the Game, and Community
One misconception she’s eager to challenge?
“That women golfers are either beginners or ultra-serious competitors,” she says. “Most women I know play because they love the ritual, the walk, the friendships. There’s room for all of it.”
That sense of community shows up clearly when she imagines her dream foursome: her best girlfriend, her daughter, and her mom. Three generations, plenty of laughs, competitive enough to care — but never enough to ruin the day.
The Pieces She Keeps Reaching For
Her current favorite on the course? The Laura Dress — a Love All staple.
“It’s flattering, easy, and feels polished without trying,” she says. “I love anything that lets me go straight from the course to lunch without a second thought.”
That tee-to-lunch mindset is exactly what defines the brand.
For Beginners (and the Next Generation)
Her advice for women just getting started is refreshingly simple:
“Everyone was new once. Start with the mindset that you belong there. Play with people who make you feel comfortable and wear something that makes you feel confident. That alone changes everything.”
And for women looking to work in — or build within — the golf industry?
“Trust your perspective. If something feels missing, it probably is. Build what you wish existed and don’t wait for permission.”
What’s Next
Looking ahead, Kate says that Love All Golf is focused on expanding the lifestyle around the brand — more pieces that blur the line between sport and everyday life, and continued investment in building a community of women who love the game and love how they feel showing up for it.
As Kate sums it up best:
Women’s golf is about community, confidence, and style.
Take a look at their full golf collection and learn more about the Love All family brand at: www.loveallgolf.com
*Founder’s Corner is The Tee List’s ongoing editorial series spotlighting women-owned golf brands shaping the future of the game. Learn more about The Tee List here!
